FarmLink

In Vietnam, trust in domestic produce has been quietly eroding for years. Pesticide overuse and inconsistent quality turned even a simple grocery run into a gamble — you never quite knew what you were bringing home.

I watched my mom come back from the market frustrated more times than I can count, second- guessing whether what she had bought was safe for our family. That feeling is shared across millions of Vietnamese households.

That frustration became the spark. I assembled a team, ran field research across multiple provinces, and shaped the early design around one question: how do you rebuild trust between the farmer and the table? FarmLink is our answer in progress.